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BUY WHERE YOU RIDE

From your child’s first bike to your latest ride, your local bike shop is so much more than just bikes, tubes and energy bars. It is a meeting place where rides begin, stories are told, friendships are made, and laughter echoes off the walls.

It's a cornerstone of your community that provides trained staff to keep your bike running smoothly, experts to answer your questions, and exudes passion for the sport. Bike shops support your local charity ride or sponsor your local race team. They work to keep your trails and roads safe, accessible and fun and are always there with a smile when it’s your time to play.

East Coasters has been at the forefront of bicycle advocacy in Southwest Virginia since 1974. From bringing the Tour DuPont stage race to Blacksburg and Roanoke to serving on the citizens committee to open Carvins Cove to mountain biking to starting the Blacksburg bike park initiative to building the first trails at Explore Park... we're here and with your support we'll continue to work to provide more opportunities to ride and ride safely.

Support your local bike shop, support your local community.

 

East Coasters is proud to be the home of the Deschutes Brewery Cyclocross Team-Roanoke

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